For me it’s never been about the bricks and mortar, it’s about the lives being lived and to be lived inside these homes.
– Tracey McLeod, Founder, Presentation Sells
The lovely bones…
I was viewing a century-old home that had never seen structural changes.
I had viewed hundreds of open homes in the area as part of my renovating for profit training and was no stranger to the style of home and the general standard of presentation.
But something was different this time.
It was as if I could see a hundred years of life unfolding before me.
I could imagine conversations between husband and wife: ‘Shall we decorate, renovate or modernise?” In the end, each time opting to leave the original structure with it’s ‘lovely bones’.
Unfolding in my mind’s eye were nooks where children had played and a century of lives lived and loved in these ‘lovely bones’.
I mentally toyed with the furniture placement and design styles of the decorative 1920’s, the austere 1930’s and the ‘whoa baby’ ’70’s.
As I was travelling back through the years, I suddenly hit reality.
The dirty socks on the floor greeted me.
Mismatched furniture showed rooms uncertain of their purpose or style. Dark, dingy and disheveled spaces told me nothing of the fun or future the buyers would have.
When the agent called to ask me what I thought of the property, all I could say was $50,000… because that’s how much I thought the owners were giving to their buyers by not properly presenting their home for sale.
For most people viewing the property it was hard to see past the current owners’ ignorance.
For others, it was an opportunity to discount.
For me, it revealed my purpose.
I knew I could help these homeowners and so many more like them, reveal the gold in their homes for sale AND be empowered and supported by the home staging process.
That home sold for $50,000 less than the asking price 3 months later.
Tracey McLeod, Gold Coast Home Stager and Visual Marketing Specialist for Home Sellers
The Gold Coast’s ONLY multi-award winning home staging expert, Tracey McLeod, leads a crack team of visual marketing experts to make your OCCUPIED home stand out and SELL.
So far in 2017, Tracey has helped home sellers make from $45,000 to $215,000 more than their pre-staging price expectations.
Tracey has been recognised for professional excellence and superior skills in the art of home staging by an international cohort of top performing home staging professionals as RESA Home Stager of the Year International Finalist 2016.
Tracey is also two-time WINNER of the prestigious Housing Industry Association (HIA) + Design Industry Australia (DIA) Award for Property Stylist of the Year Gold Coast/Northern Rivers as voted by the expert judging panel in 2015 and 2016.
She has been recognised in the top 1.5% across the globe for customer service as “Best of Houzz” for the past four years in 2014, 2015, 2016 and again in 2017.
Bringing her expertise to homes on the Gold Coast and in Brisbane for over six years, Tracey has raised occupied home sale prices by between $20,000 and $215,000 from the agent’s pre-staging estimates or pre-staging offers in one to 28 days, using her ‘One Day Makeover’ for occupied homes.
Tracey’s vacant home staging efforts have delivered up to $360,000 above the home sellers and agent’s expectations.
Her work has attracted intense interest from the home buying public and created significant results for home sellers.
Occupied Home Staging
Tracey has developed a style of occupied home staging that attracts high buyer interest, multiple offers and record sale times in many homes at any price point. That’s why she is rated among the Top Home Stagers internationally.
Tracey is one of only two practitioners worldwide providing personalised Colour Psychology Readings for families and couples considering home renovations and new builds. Having a colour reading done at the outset of a renovation or new build potentially saves home owners hundreds of hour and thousands of dollars.
As Seen In
Huffington Post Australia – http://www.huffingtonpost.com.au/
Real Estate Talk Radio – http://realestatetalk.com.au/
Real Estate News – http://news.com.au/
Queensland Homes Magazine – http://www.queenslandhomes.com.au/
101FM Radio with Mike Bennett – http://www.101fm.com.au/
As Featured On
Tracey is the recipient of the following awards:
2017 / 2016 / 2015 / 2014 – Best of HOUZZ
2016 – WINNER – HIA Interior Design Property Stylist of the Year Gold Coast / Northern Rivers
2016 – FINALIST – HIA Queensland Interior Design Property Styling
2016 – FINALIST – RESA Home Stager of the Year International
2015 – WINNER – HIA Interior Design Property Stylist of the Year Gold Coast / Northern Rivers
2015 – FINALIST – HIA Interior Design Property Stylist of the Year Brisbane under $5,000
Guest Speaker – Colour Psychology – Build and Design Centre, Brisbane – 2017
Interviewee – Home Staging for Home Sellers – The Home Staging Show Podcast – International 2017
Guest Speaker – Colour Psychology – Aust. Blind Manufacturers Assoc. Super Expo – Gold Coast 2016
Guest Speaker – Colour Psychology – Aust. Furniture Assoc. – Furnitex & Design – Brisbane 2016
Guest Speaker – Colour Psychology – Build and Design Centre, Brisbane – 2016
Guest Speaker – Design for Profit – Build and Design Centre, Brisbane – 2016
2016 ongoing – Real Estate Agents – ‘How To Use Home Staging For Business Success’ along with Top Ten US Home Stager, Bobbie McGrath, Tracey is offering intensive training in how to elevate your real estate business to number one in your area using home staging.
2015 ongoing – Colour Psychology Workshops – Offering unique and very personal colour selection services for home, business and life, along with colleague Taryn Whitaker.
Tracey helps home owners create homes they truly love to live in and decor and design results that stand out above the rest.
2014 ongoing – Five Biggest Home Improvement Money Spinners – FREE Webinar for Home Sellers.
Live and In Print
Selling your home this year or next?
‘Facebook Live Weekly Q & A’ Join us every Thursday 11am AEST (Australia) and Wednesdays 9pm EST (US) (same time, different locations) with Top Ten US Home Stager, Bobbie McGrath – Go to www.facebook.com/presenetationsells
‘Home Staging Inspiration – Staging Around The World’ – Contributing a chapter on Colour Psychology for Home Sellers. Coffee Table Book available for sale from late 2017.
What We Do (Phone 0401 312 323)
From July this year, Tracey is offering online training to home sellers, home stagers and real estate agents to enhance their understanding of the powerful opportunity offered by correctly staging a home for sale.
For more information, please visit www.presentationsells.com
Enjoy Tracey’s blog, ‘Visual Marketing Specialist’ – A Blog about your home’s presentation for sale.
For more information, please visit www.traceymcleod.com
2014 to present
Presentation Sells – The home of all things home presentation that sells.
As a home stager, Tracey McLeod is a visual marketing specialist for homes for sale. She started Presentation Sells to offer online training, personal consultations and home staging ‘One Day Makeovers’ to home sellers and real estate agents to help them sell homes faster and for top dollar.
Training courses available soon. For updates, please sign up here
2011 to present
Showhomes Design – Interior Decorating and Colour Psychology Services – www.showhomes.design
Tracey McLeod continues to operate Showhomes Design on Australia’s Gold Coast. At Showhomes Design, Tracey provides personal one-on-one interior decorating and design, plus colour psychology readings and colour schemes for home owners wanting to enliven and enhance their home’s decor and design.
For more information, please visit www.showhomes.design
How We Serve
President, Queensland Interior Decorators Association 2016
Founder, Living By Design Meetup Group, Gold Coast 2015
B1G1 – Business for Good
Architect Jan Hogarth – Placemate Architects
Lorena Chiappara – Licensed Real Estate Agent
Mark Coleman – Licensed Real Estate Agent
Terri Cooper – Licensed Real Estate Agent
Taryn Whitaker, Assorted Spaces
Kerrie Jackson, Tableau Design
Gold Coast – Geoff Allen, Pro Vision Image
Brisbane – Carole Margand, Caco Photography
Gold Coast – The Picture Hanging Man
Brisbane – The Art of Hanging
RESA – Real Estate Staging Association
QIDA – Queensland Interior Decorators Association
All in-home photos displayed on this website are of homes prepared and presented by Tracey and her team.