The Stylist's Secrets

This comprehensive blog speaks directly to issues affecting house proud home sellers and the community that supports them.


Myths And Misconceptions About Home Staging For Top Dollar




Home staging is not about furniture. It's about presenting a home to potential buyers in a way that is going to make them want to buy. 

The job of home staging is to make buyers feel as good as possible in your home for sale. It is not to make the home look pretty. 

Home staging is the multi-sensory marketing of a home for sale. It utilises visual merchandising, the science of neuromarketing and design principles to get top dollar for sellers. It is a craft that you have to study and practice and hone in many homes for sale. 

Using beige and grey as examples, Tracey explains how the psychology of colour pertains to home selling. 

In this video, licensed real estate agent Lorena Chiappara interviews award winning home stager Tracey McLeod to help dispel home sellers myths and misconceptions around home staging.

Watch the whole video to learn more about the importance of the multi sensory MARKETING of your home for top dollar. 


FREE ACCESS TO HOT STUFF AND COOL TIPS for Home Sellers, Home Stagers and Real Estate Agents

  1. Free eBook!
    Join Australia's Elite Home Staging Business Community, HOME STAGING BUSINESS BLUEPRINT and get complimentary access to the ebook Five Biggest Home Improvement Money SpinnersGet yours now.
  2. Live WEEKLY Q & A!
    Claim your free front row seat for the PRESENTATION SELLS weekly LIVE Q&A ! Click here for Live Access to the free training for home sellers, real estate agents, home stagers and home sellers
  3. Instagram Flash!
    Here's where the fun happens with announcements, before and after photos and quick home staging strategies. Follow Presentation Sells on Instagram for updates.



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